Tuesday, March 20, 2007

Hyperlink

I forgot to post a hyperlink toe's a Anne's article in my previous blog. If you would like to view her blog, the link is http://annebuad477.blogspot.com/index.html

Team member blog discussion (h)

This blog will discuss an article which I viewed from one of my class mates blogs. I am in grop H along with Anne, who's article on a possible IPod Tax caught my eye. Her article was found on slashdot and stated that a Canadian Copright group wants a tax to be placed on all Ipods. The tax would cost $75 and would be pllaced on all deviced over 30G. Items such as memory cards will also be taxed. The theory is this, the purpose of the tax is to componsate for the "illegal" download and storage of music on these devices. Peronally I hope that this tax does not get put into place, becuase I enjoy downloading music and having it with me on my Ipod. I will keep checking my group members blogs for any other interesting articles.

Marketing Research Online

This blog post is my second referencing materials covered in class. Throughout this blog I will talk about Maketing reaserch Online and why it is important. When searching for information the internet is a perfect place to look. It is a gold mine of information, and with search engines such as Google, finding information is only getting easier. While performing online research you have both primary and secondary resources to consider. Some online sites for finding these online resources are: ClickZ, Wikipedia, and PEW. Finding Primary research is also important. Primary research can comprise a variety of methods. Focus groups and surveys are key methods that have been further enabled by the internet. Examples of online focus group providers include: iTrack and e-FocusGroups. Chatrooms and discussion boards are also useful tools for activities such as brainstorming. Basically Online research is a very important tool for marketers to use, and should be utalized to its fullest advantage.

VIACOM vs. GOOGLE

This blog posting is referencing material we have covered in class. Last week we had an in class discussion on the legal showdown over copyright protection between Viacom and Google which I found very interesting. I was on the side of Google for this feud, which was basically about Viacom filing a $1 Billion lawsuit against YouTube, which is owned by the Google Company. Viacom, who owns channels like MTV and Comedy Central claims that clips of "South Park" and "The Colbert Report" have ben viewed over 1.5 Billion times, with no revenue coming to Viacom.

Being on the side of Google I had some arguments about the law suit coming from Viacom. First off, allowing the clips of the television shows could actually be helpful for Viacom. Allowing the clips to be seen anywhere can help generate a "buzz" for the shows and possibly increse their fan base. This increased fan base would boost ratings and generate a profi for Viacom. Additional viewers could also potentially spend money on season DVD's ect. One final argument, is that the $1 Billion being asked for is wayy too much money. If they want to have a chance of winning this law suit they need to seriousl decrease their asking price

Hyperlink

I forgot to include a hyperlink in my last blog posting referencing the Google article found on Slashdot. For those who would like to view the article it can be found at http://yro.slashdot.org/article.pl?sid=07/02/28/0139222&from=rss
Enjoy.

Google Ads Are a Free-Speech Issue

I found this article from browsing some articles on Slashdot. Basically the article stated that an individual from North Carolina had sued both Microsoft and Google becuase the search engine displayed his advertisement concerning fraud in North Carolina. He demanded that under the 14th Ammendment, the search engines remove the advertisement. However, the US Federal Court recently ruled that ads displayed by search engines are protected as free speech. I found this article interesting becuase it is just another example of the constant scrutiny that Google is under.

Friday, March 2, 2007

Huge Underground "Ocean" Found Beneath Asia

While browsing through some of the articles that I have subscribed to, I found one which was very interesting. According to National Geographic, scientists have reported the discovery of a huge giant blob of water the size of Antartica beneath Asia. However, this water is not all liquid. It is composed of moisture-containing rocks 400 to 800 miles beneath the surface. The vast size of this "ocean" is large enough to produce a lage amount of water. The link to the aricle is http://news.nationalgeographic.com/news/2007/02/070227-ocean-asia.html?source=rss

Van's Triple Crown of Surfing

This post is about my first wikipedia edit, which as you can see by the title had to do with the Van's Triple Crown of Surfing. While reviewing the Surfing article on wikipedia, I realized there was no information regarding the recent results of the 2007 final standings. I felt this would be helpful to the articles viewers, as the winner is commonly thought of as the best in the world for the time period.
The 2007 standings were as follows:1. Andy Irons 2. Joel Parkinson 3. Mick Fanning 4. Fredrick Patacchia 5. Taj Burrow 6. Luke Stedman 7. Cory Lopez 8. Bruce Irons 9. Kelly Slater

I hope this helps new viewers of the article which can be viewed at http://en.wikipedia.org/wiki/Surfing keep up on their surfing knowledge.