Marketing Research Online

This blog post is my second referencing materials covered in class. Throughout this blog I will talk about Maketing reaserch Online and why it is important. When searching for information the internet is a perfect place to look. It is a gold mine of information, and with search engines such as Google, finding information is only getting easier. While performing online research you have both primary and secondary resources to consider. Some online sites for finding these online resources are: ClickZ, Wikipedia, and PEW. Finding Primary research is also important. Primary research can comprise a variety of methods. Focus groups and surveys are key methods that have been further enabled by the internet. Examples of online focus group providers include: iTrack and e-FocusGroups. Chatrooms and discussion boards are also useful tools for activities such as brainstorming. Basically Online research is a very important tool for marketers to use, and should be utalized to its fullest advantage.